ByAline
Brand · Web · SystemsWorking worldwide

Brand identities, websites and automation systems for premium companies.

One senior lead from strategy to launch, working remotely with companies wherever they are.

The exhibition

Selected work

2024 to 2026 · Five piecesScroll to walk throughSwipe up to walk through
Ofra AquaWebsite, two languagesTap to view the project →
Graff, Lesedi La RonaReal-time 3D website · Unofficial conceptTap to view the project →
SPIRAReal-time 3D websiteTap to view the project →
Studio KoraWebsite, art directionTap to view the project →
Atelier 86Identity, website, client portalTap to view the project →
06The sixth piece
is yours.Start a project
00 / 05The Graff piece is an unofficial concept, not affiliated with or endorsed by Graff.
Have a project in mind?

byaline.ai@gmail.com

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← All work01 / 05

Ofra Aqua

FieldEcological water systems
Year2026
Scope
  • Website
  • English and Hebrew
  • Project archive
  • Art direction
  • Fully optimised for mobile

Ofra Aqua has designed natural water systems for more than thirty years: wetlands that clean wastewater, restored streams, swimming ponds without chemicals. The old site buried all of it. The new one opens with the places themselves, then walks each visitor to their own problem: pick a field, see how the system works, see where it has been built.

Ofra Aqua: Choose a field.
Choose a field. Nine services, and every visitor arrives with one problem. The homepage lets them find theirs in one click.
Ofra Aqua: Wastewater in, clean water out.
Wastewater in, clean water out. Nobody commissions a wetland they cannot picture. One drawn section explains the whole system, without engineering language.
Next projectGraff, Lesedi La Rona
← All work02 / 05

Graff, Lesedi La Rona

FieldHigh jewellery · Unofficial concept
Year2026
Scope
  • Real-time 3D
  • Website
  • Art direction
  • Fully optimised for mobile

An unofficial concept, not affiliated with Graff. The Lesedi La Rona is the largest square emerald-cut diamond in the world. The site renders it live in the browser, and as you scroll, light cuts the stone facet by facet. The setting is imagined; the stone follows its published facts.

Graff, Lesedi La Rona: The family.
The family. Sixty-seven diamonds came from the same rough. Showing them around the main stone is what makes its size legible.
Graff, Lesedi La Rona: The setting.
The setting. Imagined around the stone’s published facts, so the fantasy never contradicts the real thing.
Next projectSPIRA
← All work03 / 05

SPIRA

FieldResidential launch · Concept
Year2026
Scope
  • Real-time 3D
  • Website
  • Art direction
  • Fully optimised for mobile

A 64-floor tower on a real beachfront lot in Sunny Isles Beach. The site builds the tower out of light as you scroll, one floor at a time, then lets you pick a floor and walk its plan. The city around it is mapped from real data; everything is rendered live in the browser.

SPIRA: One floor, drawn out.
One floor, drawn out. The plan stays where it sits in the building, so a buyer knows exactly what they are choosing.
SPIRA: The crown.
The crown. The whole roof belongs to the residents. Shown from above, at the hour it looks its best.
Next projectStudio Kora
← All work04 / 05

Studio Kora

FieldInterior architecture, Amsterdam · Concept
Year2026
Scope
  • Website
  • Art direction
  • Fully optimised for mobile

A website that behaves the way the studio works. The opening sets a room piece by piece, from the bare floor to the flowers on the table. Every page after it is laid out like a home: materials first, then the rooms, then the people who live in them.

Studio Kora: Materials first.
Materials first. Clients choose an interior by touch. So the site opens the studio with its materials, like samples laid on a table.
Studio Kora: The people last.
The people last. A studio is hired for its people. The site ends on them, not on a form.
Next projectAtelier 86
← All work05 / 05

Atelier 86

FieldPremium furniture, made to order
Year2026
Scope
  • Identity
  • Website
  • Print catalogue
  • Client portal
  • Fully optimised for mobile

A new name in premium furniture, importing straight from the factory. I built the brand from nothing, from the mark and the colours to the way it speaks, then a magazine-style website that sells the idea before the product, a printed catalogue, and a private portal where every client follows their order from the factory to their door.

Atelier 86: The mark.
The mark. A new name has to look established on day one. The mark is built to hold from a stitched label to a storefront.
Atelier 86: The client portal.
The client portal. Furniture from the factory takes weeks. The portal turns the wait into something clients can follow, and the anxious phone calls stop.
Next projectOfra Aqua

About

The person behind ByAline
Aline, founder of ByAline

I’m Aline. I see the small things most people miss, and I don’t let them go.

I design the brand, build the website and set up the systems behind it myself. Nothing gets lost between suppliers, and every detail is held to the same standard, from the curve of a letter to the email your client gets at 2am.

What you get from me

Most studios hand over a beautiful website and leave. I stay for what happens next: the enquiry that answers itself, the booking that lands in your calendar, the report waiting for you on Monday morning.

What I believe

Your website already has a personality. The only question is whether it’s yours.

People decide who you are before they read a word: in the type, the pace, the way the page moves. So I start with character. How you speak, what you’d never say, what sets you apart from the company down the street. Then I build everything around it, until your site looks, sounds and moves like you.

Not for everyone.

Why one lead

Most companies hire a branding agency, a web studio and an automation consultant, then spend months making them agree. I do all three myself.

No hand-offsThe person who designed your brand builds your site and its systems.
Systems that sellYour site qualifies leads and saves your team hours, on top of looking right.

A system I build, in one line

Enquiry to booked call
Minute 0Enquiry arrivesFrom the website form
Minute 1Qualified automaticallyBudget, fit and urgency scored
Minute 1CRM updatedLead and notes logged
Minute 2Personal replyIn your brand’s voice
Minute 3Call bookedStraight into your calendar
Typical resultFirst reply in under three minutes

Start a project

A few quick questions. I reply personally within 48 hours with next steps, or an honest no.

Prefer email